International Credit Union Day® 2019: Local service. Global reach.
World Council/CUNA release theme and logo for October 17 celebration
MADISON, WI (July 26, 2019) — Credit union professionals from across the globe helped World Council of Credit Unions (WOCCU) and the Credit Union National Association (CUNA) pick the theme for International Credit Union Day® 2019—to be held Thursday, October 17.
WOCCU and CUNA sent surveys to their members in May, asking for feedback on seven possible themes. More than 100 surveys came back from 12 countries—with respondents clearly favoring one theme above the rest: Local Service. Global Reach.
“Each credit union serves a local community. And it is because of that local service in communities across the world that we have a global credit union movement that’s now 260 million members strong. That’s why our theme—“Local Service. Global Reach.”—so perfectly captures the focus and scope of credit unions as we head into the next decade,” said World Council President and CEO Brian Branch.
International Credit Union Day® is held annually on the third Thursday of October to celebrate the spirit of the global credit union movement. Through ICU Day festivities worldwide, credit unions raise awareness through outreach and volunteering in the community, organizing contests, charitable fundraisers and open houses.
“Our member focus means that we continuously strive for higher levels of member service and engagement,” said Michelle Kamke, marketing projects manager at CUNA. “Our cooperative values make us stronger together, because when we empower locally, we inspire globally. ICU Day is a chance to showcase the meaningful change the movement brings to members worldwide.”